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Our strategy

Our five-year vision

For more than 90 years The National Federation of Young Farmers’ Clubs (NFYFC) has provided opportunities for rural young people to learn, develop and connect by empowering and enabling our Young Farmers’ Clubs (YFCs).

Our clubs are where each member’s YFC journey begins.

More than 560 clubs across England and Wales create safe spaces for young people to belong, learn essential life skills and play an active role in their communities.

The first Young Farmers’ Club opened in 1921 in Hemyock, Devon and over the following decade more clubs opened to provide agricultural education and a place to socialise with like-minded people.

Today, our clubs are not just for farmers.

While we are proud of our heritage we are also committed to ensuring our clubs can be enjoyed by anyone who is interested in the countryside through our programme of fun, learning and achievement.

More than 23,000 young people enjoy meeting in YFCs every week to take part in activities, make friends and learn new skills.

YFC is for Everyone and we are steered by our values of respect and integrity, collaboration and learning, ambition and inspiration.

We have maintained our position as the largest rural youth organisation in the UK and we are focused on continuing our relevancy and popularity with young people.

As we look ahead to our centenary in 2032, we have much to be proud about. Our new five-year strategy aims to secure our position as the leading member-led charity for rural young people.

The purpose of our strategy: 2026-2031

Our strategy has been shaped by stakeholders across NFYFC.

Young people who are in membership age take on trustee roles on our Board of Management and shared their personal experiences and those of the members in their counties. We also ensured members voices' were heard through our annual membership survey, which had a 12% response rate, and through annual summits where we invited members to join us to talk in person about their experiences in YFC and suggest improvements.

This five-year plan sets out the direction for the organisation, ensuring we continue to deliver long-term benefit for young people in rural communities.

It will act as a clear North Star for us to be guided by on our path towards NFYFC’s centenary in 2032. It ensures the Federation remains member-led, financially sustainable, culturally relevant, and fit for the future.

Our vision and mission

Our vision

Our vision

To be the nation’s leading member‑led rural youth charity that empowers every young person to grow in confidence, develop skills, and realise their full potential.

Our mission

Our mission

To support the personal growth, confidence and wellbeing of members through inclusive, relevant programmes, networking, skills and leadership development.

Our guiding principles

Principle

We will...

Evidence-informed

Use data to shape programmes, funding, decisions, and evaluation

Member-led

Ensure young people shape decisions and experiences

Federated and connected

Align national, county, and club levels while respecting autonomy

Future-focused

Prepare for the 2032 centenary and beyond

Inclusive

Apply equality and accessibility across all programmes and policies

Sustainable

Consider environmental impact in every decision and initiative

Our strategic aims

NFYFC’s 2026–2031 strategy is built around the four long-term strategic priorities, all of which run across the five-year period.

1. Achieve financial stability by eliminating the current operating deficit and building unrestricted reserves equivalent to 12 months of core operating costs by 2031.

Financial sustainability is the foundation for delivering our mission at NFYFC.

Key Initiatives:

  • Develop and implement a diversified income strategy (fundraising, partnerships, individual giving)
  • Embed financial transparency across all levels (national, county, club)
  • Strengthen financial reporting and cost management
  • Enhance member understanding of financial value through education and visibility.

2. Enhance NFYFC’s culture and public perception to align with the expectations of young people, partners, and society.

Our future depends on trust, inclusivity, and relevance.

Key Initiatives:

  • Embed a values-led culture across all levels of the organisation
  • Continue to drive best practise in safeguarding policies, training, and practice
  • Develop a modern (including digital) marketing and communications strategy with strong tone voice and branding.
  • Promote stories of impact and personal development from across the Federation (including strong social media campaigns)
  • Develop an organisation-wide inclusion and diversity plan, ensuring equitable access, representation and belonging.

3. Become a truly member-informed organisation that understands and meets the needs of its diverse and evolving membership, and adapts how NFYFC delivers its national role.

Insight into who we serve is essential for relevance, growth and impact. This ensures NFYFC continues to serve its members effectively, champions inclusive access to life skills and opportunities, and fulfils its national role as a leading rural youth charity and voice for young people.

Key Initiatives:

  • Perform regular, in-depth membership and stakeholder research (including past membership)
  • Clarify NFYFC’s core purpose and national role
  • Refresh and define the NFYFC member value proposition
  • Support counties in using local evaluation, feedback and insight techniques and practices
  • Analyse membership insight by key characteristics (e.g. age, gender, geography, background) to understand and remove barriers to participation
  • Strengthen NFYFC’s national voice and advocacy role, championing inclusive access to life skills and opportunities for young people.

4. Build organisational resilience by reducing key person risk, strengthening governance, and optimising operating models.

Sustainable impact depends on strong systems and processes, clear roles, and leadership development.

Key Initiatives:

  • Review organisational structure: Map roles, responsibilities, and understand capacity across the national structure. Assess gaps in skills and expertise.
  • Introduce annual reviews with team members to ensure development plans are in place
  • Develop robust succession and contingency planning
  • Champion high standards of board and committee governance
  • Build volunteer pipelines and develop future leaders
  • Continue to move into a modern, digital organisation.

Our delivery

Year 1

Focus on stabilisation and strengthening our financial position, safeguarding arrangements, and core organisational capacity following recent challenges.

Years 1 and 2

Prioritise improving NFYFC’s financial position, including reducing the operating deficit and strengthening income generation, to set the organisation on a path towards long-term financial sustainability.

End of Year 2

The Board will undertake a strategic review to assess progress, financial position, capacity and external context. This review will allow NFYFC to refine priorities, adjust sequencing, and confirm investment focus for the remainder of the strategy period.

Our social impact

With insight from NFYFC’s membership survey, economic development agency Rose Regeneration used its Social Value Engine to translate the Membership Experience data into a single, comparable measure of social value. This enabled us to put a monetary figure on the social, economic and wellbeing outcomes YFCs deliver.

The analysis showed Young Farmers’ Clubs generate £4.51 of social good for every £1 NFYFC invests, totalling £10,024,953.

Social value captures benefits that are hard to price individually: improved health and emotional wellbeing, stronger friendships, increased confidence and better career prospects.

The Social Value Engine, accredited by Social Value International, applied the 2024 survey data to produce a robust estimate and packaged outcomes into policy-relevant categories aligned with the UN Sustainable Development Goals.

In monetary terms the report values ‘Good Health and Wellbeing’ at £6,620,918.26 and ‘Decent Work and Economic Growth’ at £3,065,027.14, which supports the survey’s findings that 77% of members improved their career prospects, 89% increased confidence in public speaking, and 94% reported benefits for mental wellbeing and community connection.

Find out more about our social impact.

Our Values

Respect and Integrity

‘Doing the Right Thing’

WE WILL:

  • Treat others with kindness, empathy, and honesty
  • Take responsibility to act fairly, ethically and build trust
  • Foster inclusive friendships so everyone feels welcome and valued
  • Show courage as ambassadors of our positive culture.

Collaboration and Learning

‘Working Together to Achieve’

WE WILL:

  • Encourage teamwork, cooperation and active communication
  • Listen to others and value diverse perspectives and differences to enrich our learning experience
  • Create a fun, safe and supportive environment where everyone can learn together
  • Empower ourselves and others to connect, learn, share and grow.

Ambition and Inspiration

‘Being The Best We Can Be to Make a Difference’

WE WILL:

  • Take pride in high standards and be role models to inspire others
  • Strive to overcome barriers and open new opportunities with resilience and adaptability
  • Take ownership of our impact on ourselves, our community and our environment
  • Confidently amplify the voices of rural youth and the communities in which they live.