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EIEIO Challenge

The YFC EIEIO Challenge

The EIEIO Challenge has now closed for entries but you can still get involved by recording a video to share during National Young Farmers' Week.

Promote your YFC’s connections to food and farming and be in with a chance of impressing our special judge Kaleb Cooper and winning some great prizes!

We’re looking for YFCs or individuals to record a short Reel or TikTok that celebrates their connection to food and farming. You should pick a topic you or your members feel passionate about that helps to promote EIEIO’s five pillars! 

There's information below and you can download our EIEIO Toolkit, which includes a special message from Kaleb.

  • Engage - Make a video that engages the general public.
  • Inform - Tell people what’s happening in the food and farming industries.
  • Educate - Explain where our food comes from and promote local produce (#HomeGrown).
  • Inspire - Promote the varied careers in the industry.
  • Opportunity - Share the opportunities to get involved.

Come on young farmers! Join me in sharing your farming stories and celebrating Great British produce. EIEIO!

I’m really excited to be backing the EIEIO Challenge as encouraging young people into farming is so important to me. It’s a positive way for YFC members to share their passion about food and farming with people outside the industry.

Kaleb Cooper


How to Enter

Make a 90 second video (max 2 mins on TikTok) that can be shared on social media during this year’s National Young Farmers’ Week (9-13 October 2023), supported by Tama – and that could also be shared with your local school to inspire children about the industry.

There's ideas on how to hook up with a school inside our toolkit above, as well as loads of guidance on how to record your video.

Submit your entries using our online form and follow the terms and conditions. This challenge is now closed.


The winning club gets: 

  • Your video professionally recorded. 
  • 15 free tickets for members of your club to attend one of Kaleb’s UK tour dates.* 
  • 7 signed copies of Kaleb Cooper’s new book ‘Britain According to Kaleb’ due out October 2023. 
  • A pair of adult tickets to Valley Fest 2024 (for two members aged 18+) to attend Valley Fest 2024. This food and music festival is a brilliant celebration of food and live music, organised by Yeo Valley. Expect big UK headline acts, plenty of rising stars and Bristol’s best-known culinary talent. Valley Fest is your chance to see the big names you’d expect at much larger festivals in an intimate setting.

Runner Up Prizes:

  • A signed copy of Kaleb’s new book.

* See Terms and Conditions for more details


The EIEIO Challenge is generously supported by Tama.