At just 17, Harvey Daniell launched Buckover Country Clothing, a rural-inspired fashion brand that has quickly become a favourite among young farmers.
Drawing on his upbringing in Buckover and his early experience building websites for local businesses, Harvey identified a gap in the market to support Young Farmers’ Clubs with their branded clothing as he felt the quality and affordability could be improved.
His solution was to create a brand that was both high-quality and affordable – designed to also support Young Farmers’ Clubs.
What began with a few items for his local club, Olveston YFC, has grown into a thriving business supplying clubs across Gloucestershire and beyond. Harvey now offers custom club shirts, quarter zips, and shorts, as well as a line of country clothing that is sought after at country shows where he has trade stands.
Harvey said:
“Young Farmers [YFC] has been life-changing to my business. I never used to do anything until I started at Young Farmers, and I learnt new ways to build my business, met new people and went to so many shows that I hadn’t been to before – and that’s how I spotted the gap in the market.”
His business model is built on reinvestment – profit goes back into expanding stock, booking trade stands, and marketing.
Judges who included content creator and farmer Charlotte Ashley and rural podcaster Ben Eagle were unanimous in their praise for Harvey’s entrepreneurial flair, describing him as a “complete go-getter” with “confidence, charisma, and a refusal to take no for an answer.”
They were particularly impressed by his ability to negotiate deals, his sharp business instincts, and his commitment to supporting the YFC community with affordable clothing.
Harvey’s journey hasn’t been without challenges. He started out using a local embroiderer – his gran – but as demand grew, he set up international manufacturing partnerships to keep prices low without compromising quality. He even bartered website design services in exchange for production support, showing resourcefulness.
His marketing savvy has also played a key role in his success, with TikTok and influencer collaborations helping to build a strong brand identity. One such collaboration helped his brand reach over a million views on TikTok.
Despite being approached by large retailers, Harvey has stayed true to his vision, turning down offers that didn’t align with his values.
“I’m most proud of proving everyone wrong,” he says. “Even my teachers said I wouldn’t make it work. But I went show to show, and people started to know the name Buckover.
“It feels absolutely amazing to have won. The mad effort I put into building the business up, the long nights, working two jobs to keep putting the money into it, to then stand up on the stage [at the Achiever Awards] and look back and see every single person cheering for me, just meant so much.”
Named after his hometown, Buckover Country Clothing is more than a business – Harvey is on a mission to support young farmers and challenge the status quo.
As judge Charlotte Ashley put it: “Harvey has entrepreneurial spirit in bucket loads. He’s not intimidated by bigger brands and has a clear vision for where he’s going.”
Well done Harvey.
After convincing his family that a home-reared, free-range turkey would be better than a supermarket bird for Christmas, Jake’s small “experiment” has grown into a thriving business. Starting with just six turkeys, he is rearing around 1,000 birds this year, with private orders still increasing and supplying more than 10 butchers with turkeys, geese, ducks and chickens.
Jake reinvests profits to develop the business and maintain his high standards, and he is employing fellow YFC members to help pluck and dress birds for sale.
With a strong eye for marketing, he has boosted his stockists and customer base through the launch of his new website and the growth of his social media profiles.
Jake has positioned himself at the forefront of ethical, small-scale food production to meet customer demand and continues to explore innovative ways to diversify and boost profits for future growth.
